For the past three years Japan has been obsessed with Sustainable Development Goals or S.D.Gs for short. Businessmen and civil servants proudly adorn their lapels with their S.D.Gs badges, the Ministry of Education, Sports, Science and Technology (MEXT) has encouraged the national education system to incorporate S.D.Gs into the curriculum and general school life, and TV shows and commercial advertisements highlight their S.D.Gs “commitment”. In fact according to a poll by Dentsu, 90 percent of those surveyed were aware of the goals.
So what are S.D.Gs? Founded by the United Nations back in 2015, Sustainable Development Goals are “a universal call to action to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity” according to the United Nations Development Programme. With 17 interconnected goals and 169 specific targets, the initiative represents a global agreement for all 192 UN member states to commit to a “shared blueprint for peace and prosperity for the people and the planet now and into the future”.
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